Norway-South Africa Soccer

Siem in Africa: “More meaning of life”

subscriber | 04 April, 2009

JOHANNESBURG. Norwegian Kjetil Siem, who sees soccer as an important tool in achieving positive change, tells Africascan that what soccer supports has a big impact in Africa. We catch up with him a year and half into his stint as the CEO of South Africa’s Premier Soccer League (PSL).

“My passion for soccer is not based on football matches and scores … it’s more about what it means to people,” he says. “Through commercial deals from TV and partners, you have more money for the clubs ... and can provide academics, an education and a better life,” he says.

“Charity to give out money to that extent is not needed in Norway,” he says. “To facilitate things like that gives more meaning of life.”

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