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6 February 2012
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Public Diplomacy:
Danes use social media to benefit from the World Cup
subscriber | 21 June, 2010
Most Embassies have no doubt tried to figure out what they can do to pull above their weight during the World Cup - in particular if their team made it to South Africa.
Margrethe Høst Poulsen, the Danish Ambassador's wife in South Africa, does her bit to contribute, by offering a VIP blog at the home page of TV2, a leading Danish television station.
The blog, with six contributions so far, is heavily promoted on the Danish Foreign Office's web pages.
It's an example how the Internet changes the way countries are going about with their Public Diplomacy strategy. Click here for Margrethe Høst Poulsen's blog.
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