advertorial:

Rud Pedersen Global Affairs enters sponsorship agreement with Africascan Media AB

01 April, 2009

STOCKHOLM. The Swedish-Danish Public Affairs consultancy Rud Pedersen has formed a sponsor partnership with Africascan Media AB, the publisher of Africascan.com and Indiascan.net.

“These two newsletters are filling a gap in the market as they supply relevant news that is useful for companies entering two important emerging markets, Africa and South Asia. This kind of business information needs to be promoted as it inspires companies to do business in emerging markets”, says Roger Hällhag, MD for Rud Pedersen Global Affairs “we therefore see the value in sponsoring the publications and promote business with two regions, that – to the surprise of many – now are among the most dynamic”.

The combined services of Rud Pedersen and Africascan help to prepare the ground for large and small companies wanting to enter emerging markets. By reporting on business news and practices more companies will gain the necessary courage to move further away from their home shores to find new markets and new revenue.

Last month Rud Pedersen appointed Christer L. Pettersson, Africascan’s founder and publisher as its Director for South Asia. Mr. Pettersson, a former correspondent for Swedish business daily Dagens Industri and quality newspaper Dagens Nyheter, continues to oversee the development and publishing of the publications.

“Rud Pedersen, as political consultants, and the Scan-publications, have a common interest in finding ways for the Nordic public and private sectors to co-operate with Africa and South Asia. That is the raison d’etre behind our partnership. Another reason is that state sponsored trade facilitation agencies are not scouting around for all the business news that is around in these markets. So we do it for them”, says Christer L. Pettersson.

Said Mr. Hällhag:

“We deal with these exciting world regions, where growth and change happen right in front of your eyes. South Africa and India, in particular, are both Group 20 countries and both were relatively unaffected by bad debts. This suggests that growth will continue and these markets will become even more important for companies that otherwise operate in negative growth environments”.

Africascan.com’s monthly newsletter reaches some 4000 recipients, mostly decision makers and analysts dealing with government- and business between the Nordic countries and Africa.

Indiascan.net’s newsletter, about to be launched, will initially reach some 1000 decision makers in the Nordic countries and India.